超市元旦策劃活動優(yōu)秀方案

　　導(dǎo)語：元旦，即世界多數(shù)國家通稱的“新年”，是公歷新一年的第一天。元，謂“首”；旦，謂“日”；“元旦”意即“首日”。“元旦”一詞最早出現(xiàn)于《晉書》，但其含義已經(jīng)沿用4000多年。以下是小編整理超市元旦策劃活動方案的資料，歡迎閱讀參考。

　　一: 圣誕元旦部分

　　1．某超市元旦策劃活動方案

　　一、活動時(shí)間：

　　12月31日(星期日) ——元月3日（星期三）（4天）

　　二、活動主題 :

　　繽紛元旦 歡樂送禮

　　▲活動一：繽紛元旦 8折酬賓

　　購穿著及針紡類商品享全場8折。羽絨服、化妝品、照材、數(shù)碼產(chǎn)品、小家電全場9折火爆酬賓熱賣。

　　注：（超市、手機(jī)、名煙酒、黃白金、特價(jià)、削價(jià)商品不參加打折活動）

　　▲活動二：元旦燈謎會—— 猜謎獲獎樂翻天

　　活動期間，新世紀(jì)推出“元旦燈謎大街”，顧客無需購物即可買免費(fèi)參加猜謎活動，猜的越多，贏得越多。

　　領(lǐng)獎辦法：猜中5個(gè)領(lǐng)獎一份�？偡�務(wù)臺領(lǐng)獎(贏4.99元的可口可樂一瓶)

　　采購部負(fù)責(zé)組織活動贈品500-1000份。

　　▲活動三： 繽紛元旦慶 超市大行動

　　【超低價(jià) 買大米】

　　活動期間，超市大米超低價(jià)熱賣，每斤1.39元。

　　【投色子 贏雞蛋】

　　超市購物單張小票滿38元，可憑電腦小票投色子一次，滿76元投色子二次，并根據(jù)自己所投的點(diǎn)數(shù)為準(zhǔn)，獲得與點(diǎn)數(shù)相同的雞蛋。

　　企劃部準(zhǔn)備大色子一個(gè)，直徑800×800（白色紅字）

　　超市準(zhǔn)備好雞蛋，在超市出口處參加活動�，F(xiàn)場送雞蛋。

　　三、氣氛布置及廣告宣傳：

　　1.dm郵報(bào)10000張8開2頁4版 急定印刷28號發(fā)行

　　2.手機(jī)短信100000條。

　　3.電視臺、氣象局廣告。

　　4.企劃準(zhǔn)備燈謎的內(nèi)容。布置燈謎大街（一樓服務(wù)臺東走廊、二樓）

　　5.二樓三樓電梯入口柱子用滿100送 活動內(nèi)容寫真裝飾

　　6.a2廣告架支撐活動版面10個(gè)（一樓4個(gè)，二樓2個(gè)，三樓2個(gè)，四樓2個(gè)）

　　7.一樓南門裝飾元旦氛圍,大活動版面2塊。

　　8.臨沂發(fā)貨采購注水旗桿20套，制作布旗，放置樓前營造氛圍

　　9.過大年背景做超市出口入口及超市內(nèi)立體版面懸掛。超市出口1個(gè)，超市入口1個(gè)，超市內(nèi)寫真懸掛40套，（寫真、泡沫板、kt板制作）費(fèi)用XX元已交。

　　延伸閱讀：

　　The origin of change

　　On New Year's day, zhuanxu, which is said to be one of the five emperors, has a history of more than 4,000 years. The word "New Year's day" first appeared in "the Book of Jin" : "it was the first month of menxia, and actually the spring of New Year's day. "

　　In the southern and northern dynasties, there was a record in the poem "jie ya" by xiao ziyun, a historian of the southern dynasty. In the song dynasty, wu's "dream of the reentry" is about: "the first lunar month, the New Year's day, the custom calls for the New Year. The first one is the first one. The recorded.

　　Han dynasty cui been reflected in "the third women of inscription" called "yuan", jin dynasty YuChan "Yang du fu" a FuZhong called "magic", at the time of beiqi "song yuan will great imperial summer" as a call for "yuan spring", one - the commission "ganjitsu back toward the concept of military battle to camp" calling "yuan new moon" is a poem.

　　New Year's day in China refers to the first month of the lunar calendar. The calculation method of the first month was also very inconsistent before the han dynasty. Therefore, the New Year's day and the day are not the same. The summer calendar of the xia dynasty is the month of mengxi moon (January), the shang dynasty (December) is the first month, and the zhou calendar in the zhou dynasty (November) is the first month. After emperor qin shihuang unified China, it was the first month of October, the first month of October.

　　From the han dynasty, it was established that mengxi moon (January) was the first day of the month, and the first day of the month of mengxi (the first day of the first month of the summer calendar) was called New Year's day.

　　In 1911, the 1911 revolution led by sun yat-sen overthrew the qing dynasty and established the republic of China. The representatives of the provincial governors met in nanjing to decide to use the Gregorian calendar. The January 1 of the lunar calendar was called "Spring Festival" and the Gregorian calendar was called "New Year's day" on January 1, but it was not officially announced at the time.

　　Line in order to "summer is so suitable season, from the western, so statistics", decided to use a calendar of the first year of the republic of China (the actual use is 1912), and the Gregorian calendar January 1 as "New Year", but it is not called "New Year's day".

　　On September 27, 1949, the first session of the Chinese people's political consultative conference, at the same time of the decision of the People's Republic of China, also decided to adopt the general of the common law, which was known as the Gregorian calendar. New Year's day refers to the first day of the western yuan calendar year.

　　For the difference between two New Year the lunar and solar calendar, and in view of the lunar 24 solar terms of "spring" just around the lunar New Year, therefore the lunar calendar January 1st renamed the "Spring Festival", the Gregorian calendar on January 1 as the New Year began - "New Year's day", and in legal holiday, become a national holiday.

　　Experts: the term "New Year's day" has been used in China for more than 4,000 years.

　　January 1 every year marks the arrival of the New Year, which is used to refer to the day as "New Year's day", commonly known as "the year of the Gregorian calendar".

　　Astronomical experts said, the word "new" is China's "native", has been in use for over 4000 years in the Chinese lunar calendar, but the current Gregorian calendar "New Year" for 1949, with the coming of 2016, it is "67".

　　起源變化

　　元旦，據(jù)說起于三皇五帝之一的顓頊，距今已有4000多年的歷史。 “元旦”一詞最早出現(xiàn)于《晉書》：“顓帝以孟夏正月為元，其實(shí)正朔元旦之春。 ”

　　南北朝時(shí)，南朝文史學(xué)家蕭子云的《介雅》詩中有“四季新元旦，萬壽初春朝”的記載。宋代吳自牧《夢粱錄》中有關(guān)于：“正月朔日，謂之元旦，俗呼為新年。一歲節(jié)序，此為之首�！钡挠涊d。

　　漢代崔瑗《三子釵銘》中叫“元正”、晉代庾闡《揚(yáng)都賦》一賦中稱作“元辰”、北齊時(shí)的《元會大享歌皇夏辭》一辭中呼為“元春”、唐德宗-李適《元日退朝觀軍仗歸營》一詩中謂之“元朔”。

　　中國元旦歷來指的是夏歷（農(nóng)歷、陰歷）正月初一。正月初一的計(jì)算方法，在漢武帝時(shí)期以前也是很不統(tǒng)一的。因此，歷代的元旦月、日也并不一致。夏朝的夏歷以孟喜月（元月）為正月，商朝的殷歷以臘月（十二月）為正月，周朝的'周歷以冬月（十一月）為正月。秦始皇統(tǒng)一中國后，又以陽春月（十月）為正月，即十月初一為元旦。

　　從漢武帝起，規(guī)定孟喜月（元月）為正月，把孟喜月的第一天（夏歷的正月初一）稱為元旦，一直沿用到清朝末年。

　　公元1911年，孫中山領(lǐng)導(dǎo)的辛亥革命推翻了滿清的統(tǒng)治，建立了中華民國。各省都督代表在南京開會決定使用公歷，把農(nóng)歷的1月1日叫做“春節(jié)”，把公歷的1月1日稱為“元旦”，不過當(dāng)時(shí)并沒有正式公布。

　　為了“行夏正，所以順農(nóng)時(shí)，從西歷，所以便統(tǒng)計(jì)”，民國元年決定使用公歷（實(shí)際使用是1912年），并規(guī)定陽歷1月1日為“新年”，但并不稱為“元旦”。

　　1949年9月27日，第一屆中國人民政治協(xié)商會議，在決定建立中華人民共和國的同時(shí)，也決定采用世界通用的公元紀(jì)年法，即我們所說的陽歷。元旦，指西元紀(jì)年的歲首第一天。

　　為區(qū)別農(nóng)歷和陽歷兩個(gè)新年，又鑒于農(nóng)歷二十四節(jié)氣中的 “立春”恰在農(nóng)歷新年的前后，因此便把農(nóng)歷一月一日改稱為“春節(jié)”，陽歷1月1日定為新年的開始――“元旦”，并列入法定假日，成為全國人民的節(jié)日。

　　專家：“元旦”一詞系中國“土產(chǎn)” 已經(jīng)沿用4000多年。

　　每年1月1日，標(biāo)志著新一年的到來，人們習(xí)慣將這一天稱為“元旦”，俗稱“陽歷年”。

　　天文專家表示，“元旦”一詞系中國“土產(chǎn)”，在中國農(nóng)歷中已沿用4000多年，但現(xiàn)行公歷“元旦”為1949年所定，隨著2016年的到來，它只有“67歲”。

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